Prater Centre

Urban Design & Master Planning
About This Project

Vienna, Austria
Located adjacent to the infamous Prater Fairgrounds, the design strategy for Practer Centre pulls a mosaic of business, residential and entertainment functions into an under utilized slice of land in central Vienna. A dynamic shopping galleria and connected public space system are framed by a ring road, prioritizing the pedestrian experience. A gridded local street network echoes surrounding topologies, and creates walkable blocks of office/research, residential, commercial and retail frontages. The urban design interventions position Practice Centre as one of Vienna’s active community hubs.